Seen here looking suspiciously like the Grinch's homemade reindeer, a reindeer in Norway poses with its reflective painted antlers, or 'bling sticks' as they like to refer to them.
Herders in Norway have recently started painting their reindeer's antlers and fur with reflective paint to prevent traffic accidents because motorists can't see them. Sadly, nearly 4,000 reindeer die each year in Norway due to traffic accidents, to be honest... i think its pretty awsome...says Anne Ollila, chairwoman of the Reindeer Herders Association.“The aim is to prevent traffic accidents. The spray is being tested on fur at the moment, but it may be even more effective on the antlers, because they are seen from every side,”