Bit late to the party here, but I'd go with Milbank bag.
As Jus points out, water needs to be filtered, then purified. If the water looks clear (i.e. no dirt, debris, small insects, etc.), then there is little point in filtering it anyway.
Boiling water for 1 minute, on a rolling boil, will kill all pathogenic/parasitic/bacterial contaminants you will find in UK water. Chemical purification of some kind will be needed for chemical pollution, and heavy metals, etc.
Also as Jus says, check the source of the water. This can be as easy as knowing the history of the area, or looking around the vicinity. For example, if there has been mining in the area, it could have heavy metal content, or even other nasties associated with particular mining processes. If there is heavy agriculture in the area, pesticides and insecticides could be present.
Places like Dartmoor will generally be free from chemicals, or heavy metals, but will contain pathogens and bacteria if animals cross it, or die in/near it. In this kind of situation, if the water is visibly clear (a little brown tint is ok, as it's probably from the peaty soil), then you should be safe to just boil it, or drop a steritab into it.
Water from ponds, lakes, woodland streams, etc, will probably be cloudy with soil/silt/decaying matter (leaves/branches/plants), so filtering is necessary to remove the turbidity before boiling/steritabbing.
Hope that helps a little in your decision making